HUFFINGTON POST REPORT - Though the Occupy protesters have taken their tents out of Zuccotti Park, they're still making their mark.
The majority of marketing and communications executives at financial services firms said that Occupy Wall Street has significantly impacted their business, according to a study conducted by Echo Research and Makovsky, two research and communications firms.
The number one challenge for firms this year is dealing with a negative public perception, according to Scott Tangney, an executive at Makovsky. In recent years past, recovering from the financial crisis superseded that concern.
"Banks and financial services firms have now shifted their focus from liquidity and financial performance to customer satisfaction and their own employees," said Scott Tangney, an executive at Makovsky. "The Occupy Wall Street Movement has indicated to firms where they need to be focusing."
The study’s findings come a little more than one week after Occupy Wall Street protesters were met with arrests celebrating the movement's six month anniversary. (The rest of the HuffingtonPost report here)
(Khadeeja Safdar writes for huffingtonpost.com where this report was first posted.) -cw
Tags: Occupy Wall Street, Echo Research
CityWatch
Vol 10 Issue 26
Pub: Mar 30, 2012
