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# The African-American Swing State
July 30 2012
Written by Marc Morial.
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OTHER WORDS - The list of 2012 swing states includes Ohio, Wisconsin, Pennsylvania, Florida, Nevada, Iowa, Virginia, North Carolina, and Colorado. Whichever candidate carries these "battlegrounds," where neither presidential candidate currently has a clear lead, will probably win the election.
That's why Mitt Romney and Barack Obama are making countless campaign stops and targeting millions of advertising dollars to bring undecided voters in these states to their side. But according to a new report from the National Urban League Policy Institute, another state belongs on this key list — the State of Black America.
That's right, just as in 2008, when African-American voters went to the polls in record numbers and were a deciding factor in President Obama's election, the black vote could again tip the scales either way in November depending on how many register and vote.
Our report, [**The Hidden Swing Voters: Impact of African Americans in 2012**](http://www.iamempowered.com/article/2012/07/16/hidden-swing-voters-impact-african-americans-2012), reveals that due to a significant increase in voting, African Americans tipped the 2008 presidential election outcome in the swing states of North Carolina, Virginia, Indiana, and Florida. For example, the additional African Americans who voted in North Carolina in 2008 compared to 2004 were nearly nine times the margin of Obama's victory in North Carolina — an additional 127,000 African Americans voted and the margin of victory was just 14,177.
Conversely, our report shows that if African American voter turnout falls back to the 2004 rate of 60 percent as opposed to the record 2008 rate of nearly 65 percent, then Obama will have a tough time repeating his wins in the critical swing states of North Carolina, Ohio, and Virginia.
Voter registration is also a critical factor. African-American registration lagged in 2008, but when registered, African Americans were the citizens most likely to vote. Our report estimates that if overall African-American registration rises to 78.3 percent (the 2008 African-American rate in Maryland) up from the 2008 rate of 69.7 percent and turnout is as high as it was four years ago, an additional 3 million African Americans will vote. That potential boost in turnout could have a huge impact on the outcome of the election.
Our report confirms black America's potential voting power. The 2008 election showed that, for the first time, blacks were at the table in the democratic process, with [**voter turnout**](http://www.census.gov/newsroom/releases/archives/voting/cb09-110.html) nearly equal to and — in some instances — surpassing the rate at which whites cast their ballots. But once is not enough. This upcoming election presents an opportunity for blacks to secure our seat at the table.
That is exactly the purpose of the [**National Urban League's Occupy the Vote campaign.**](http://www.iamempowered.com/occupythevote) In addition to fighting back against those who would deny any citizen the right to vote, we're issuing a clarion call to reawaken the hidden swing voters in the State of Black America.
After all, "people who don't vote have no line of credit with people who are elected," as Marian Wright Edelman has said. They "pose no threat to those who act against our interests."
*(Marc Morial is the president and CEO of the National Urban League and the former mayor of New Orleans. [www.nul.org](http://www.nul.org) Provided CityWatch by [OtherWords.org](http://OtherWords.org))* -cw
CityWatch
Vol 10 Issue 61
Pub: July 31, 2012
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