Leaders of DWP Union Launch TV Ads in Support of Greuel Candidacy

The alliance between Los Angeles mayoral candidate Wendy Greuel and the Department of Water and Power workforce strengthened Wednesday as a committee run by leaders of the utility's main union launched TV advertising to buttress her candidacy just as she reduces her own spending on television ads.

Working Californians to Elect Wendy Greuel, a committee controlled by the union's leadership, bought about $500,000 worth of TV airtime over the next week to run commercials, starting with a 30-second spot featuring former President Bill Clinton.

The latest round of advertising by the independent committee comes as the city controller is facing campaign cash-flow pressures that have forced her to cut back on TV advertising less than three weeks before the May 21 election. Typically, candidates gradually escalate the volume of their advertising in the final weeks before an election. (Read more here.) 

-cw

CityWatch

5-2-13